Dognomics

Skillset:

  • Marketing strategy
  • PPC
  • Email Marketing
  • Social Media Paid & Organic
  • Affiliate Marketing

Dognomics is an e-commerce website that sells DNA test kits for dogs to empower owners to give their pets the best possible care. 

Challenge: Launch this new e-commerce website into the marketplace.

Goal: Boost brand awareness and drive traffic to the website.

*Pre-launch* Successes included:

PPC – Developed a PPC campaign across display, search, and shopping.

Social Media Paid & Organic – Produced an organic social media campaign and paid ads for launch.