Shiseido

Skillset:

  • Marketing Strategy
  • Project Management
  • Website Development
  • Content Development
  • Branding

Digital Strategist to develop and launch a career site for Shiseido Americas.

Successes included:

  • Branding – Developed branding for US career site in line with corporate guidelines to attract prospective job candidates. This included marrying Shiseido’s portfolio of beauty brands into a single, consistent and impactful brand voice and design. 
  • Customer Strategy – Optimized the job seeker journey to develop and build a career site with engaging, relative content and tools that convert top-tier applicants to apply for jobs. 
  • Web Development – Developed and produced a robust US career site with engaging content and clear calls to action. Development included building the site with the latest SEO schemas and conversion tactics.