Skillset:
Wodwo is an AI data modeling platform for marketers. The platform allows marketers to find high-value prospects based on their own existing customer data within an hour.
Challenge: New proprietary AI data modeling platform entering the marketplace that offers a never-seen-before solution.
Goal: Produce a teaser campaign to launch and market a beta version of this new AI platform.
*Pre-launch* successes included:
Marketing Strategy – Developed a robust, multi-channel marketing strategy ready to drive prospects to the teaser landing page and sign-up for the free trial, beta launch.
Email Marketing – Produced a welcome email series for prospects who sign up for the free trial, beta launch to upsell them to a paid tier.
Social Media Paid & Organic – Produced an organic social media campaign and paid ads for soft teaser launch incorporating the brand story whilst highlighting the UVP.
