Skillset:
Scene Sounds Music Video Prize Draw is open to NYC music artists. The winner is chosen at random and the prize is a professionally produced music video by award-winning director, Daniel Diosdado and his team (Nomada Films).
Goal: Increase sign-ups to competition and obtain media coverage to promote the competition.
Successes included:
Video production – Scripted and co-produced promotional videos with NYC-based music artists for project launch.
Public relations – Headed all PR efforts for this project including sponsors, press, and all PR events.
Social media and display ads – Launched social media platforms. Managed and co-produced social media content. Produced and managed digital display ads to promote the draw.